Unlimited Vision's graphic design work for Petzl has been extensive in the company's three divisions of Sport, Work and Rescue, and Headlamps. For the Headlamp division we have designed advertising specifically targeted to different markets, as well as point of purchase materials, media packages, and trade show graphics.
Client: Petzl America,
Salt Lake City, Utah, USA
Description: The scorpion ad which was run in Backpacker Magazine, Climbing, and Rock and Ice, was designed for Petzl's Headlamp division to illustrate the need for their headlamps in the outdoors. The ad was one in a series that included others depicting 'cougar-tracks' and 'lion's-eyes' at night. The graphics were built as compilations in Adobe Photoshop, in order to achieve graphic consistency throughout the series.