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September 7, 2008

Portfolio / Petzl France headlamp ad

Petzl, a company established in Crolles, France in the 70's is an outdoor gear manufacturer for the sport climbing, caving and mountaineering industry. The company also manufactures gear for work and rescue, and headlamp markets. Since 1999 Unlimited Vision has designed advertising, t-shirt graphics, brochures and other types of promotional materials for Petzl.

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Client: Petzl France,
Crolle, France

Description: Petzl headlamp ad run in European climbing magazines; Vertical and Montagnes. The 'bat ad' graphic used a night-vision metaphor to promote Petzl headlamps. The ad was one of a series incorporating animals into the creative.

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